Student-Run Agency Resources & Directory
This page offers links to resources relevant for the planning, development, launch, and growth of a college student-run communications agency (advertising / marketing / public relations / social media / etc.). Higher education administrators and faculty are encouraged to make use of the sources identified and linked here
Book Chapters
Explore book chapters offering foundational concepts, models, and practical guidance for developing and managing student-run communications agencies.
Journal, Trade publications
Find scholarly research and industry perspectives on student-run agencies, communications education, professional practice, and emerging trends.
Conference Papers
Access presentations and research shared at academic and professional conferences on communications education, agency development, and experiential learning.
Other Resources
Dissertation & Theses
Find scholarly research and industry perspectives on student-run agencies, communications education, professional practice, and emerging trends.
Reports of the commision on public relation education
Access industry, professional, and educational reports providing research, data, recommendations, and insights relevant to student-run agencies
Website & Social Media Resources
Discover useful websites from professional organizations, universities, agencies, and other trusted sources supporting student-run agency development
Syllabus and Course Materials Archive (as of 2020)
The first agency directory was assembled in 2016, published in my book in 2017, and revised with new entries most recently through January 2022. My research project in 2024 explored whether the agencies in the directory appear to be “in business” or “out of business.
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