Services - Studentrunagency

Relevant Book & Book Chapters

Bush, L., Ranta, J., & Vincent, H. (2018). The student-run agency: Transitioning from student to professional. Dubuque, IA: KendallHunt

Luttrell, R. M., & Capizzo, L. W. (2019). Public relations campaigns: An integrated approach. Thousand Oaks, CA: Sage Publications.

Mickelson, P., Vincent, H., & Bendinger, B. (2020). The brand builder workbook: Tools to build winning campaigns.

Pritchard, B., & Smith, S. (2015). The public relations firm (1st ed.). US: Business Expert Press.

Swanson, D. J. (2017). Real world career preparation: A guide to creating a university student-run communications agency. London: Peter Lang.

Swanson, D. J. (2018). Connecting ethics and practice as PR students transition from learners to educators. In C. A. Hickerson and B. R. Brunner (Eds.), Translating values into conduct: Cases in public relations ethics. New York: Oxford University Press.

Swanson, D. J., & Witmer, D. F. (2025). Public relations management: A team-based approach (4 Ed.). Dubuque, IA: KendallHunt.

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