Research Journals

Avery, J. R., & Marra, J. L. (1992, August). Student-run advertising agency: A showcase for student work. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Montreal, Quebec, Canada.

Borgognoni, J., & LeBlanc Wicks, J. (2021) A survey of faculty advisers at student-run agencies: Can Organizational Theory help to guide future research? Journal of Advertising Education. 25(1), 37-53.

Brunner, B. R., Zarkin, K., & Yates, B. L. (2018). What do employers want? What should faculty teach? A content analysis of entry-level employment ads in public relations. Journal of Public Relations Education, 4(2), 21-50.

Bush, L. (2015). Commentary: Ten considerations for developing and maintaining a student-run communications agency. Journal of Advertising Education, 19(1), 26-28.

Bush, L. (2009). Student public relations agencies: A qualitative study of the pedagogical benefits, risks, and a framework for success. Journalism & Mass Communication Educator, 64 (1), 27-38

Coffee, P. (2015, February 26). University of Florida’s student-run agency signs first two clients. Ad Week.

Comcowich, W. (2018, February 15). Student PR agencies offer more than experience. Glean.

Elffers, L., Oort, F. J., & Karsten, S. (2012). Making the connection: The role of social and academic school experiences in students’ emotional engagement with school in post-secondary vocational education. Learning and Individual Differences, 22, 2, 242-250.

Habib, S., Patwardhan, P., Sheehan, K., Phelps, J., Vincent, H., et al. (2016). Creating unique experimental opportunities: The case for student led ad agencies. Paper presented at the American Academy of Advertising Conference, Lubbock, Texas. (Available through ABI/INFORM)

Haley, J., Ritsch, M., & Smith, J. (2015). The best of both worlds: Student perspectives on student-run advertising and public relations agencies. Journal of Public Relations Education, 2, 19-33.

Hatfield, L. M., & Hatfield, L. C. (2014). Understanding corporate sponsorships: Moving from a $100 ad purchase to a $1,000 sponsorship agreement. Strategies, 27(1), 37-41secondary vocational education. Learning and Individual Differences, 22, 2, 242-250.

Haygood, D. M., Vincent, H., & Bush, L. (2019). Getting the Job in Advertising: Hiring Decision Makers’ Perceived Value of Student-Run Communications Agency Experience for Recent Graduates. Journal of Advertising Education, 23(1), 22–38.

Hazdovac, H. (2012). The creation of student-run public relations firms: A historical look at student-run firms (Senior project). California State Polytechnic University, San Luis Obispo.

Kiah, C.-M. (2015, Oct. 12). Student-run communications agency provides real-world experience. FIU News.

Kim, C. (2015, Summer). Pedagogical approaches to student-run PR firms using service learning: A case study. Teaching Journalism and Mass Communications, 5, 1, 57-68.

Kim, Y., Meganck, S., Kristiansen, L., & Wan Woo, C. (2021). Taking experimental learning to the next level with student-run agencies. Journal of Public Relations Education, 7, 1, 80-121.

Kniess, A. (2008). Maybe student-run agency isn’t so small after all. Advertising Age, 79(35), 16.

Limoges, A. (2015). An analysis of successful student-run public relations and advertising agencies. Elon Journal of Undergraduate Research in Communications.

Maben, S., & Whitson, K. (2014). Undergraduate transformations: Reported observations from advisers at U.S. student-run public relations firms.Teaching Journalism & MassCommunication, 4(1), 1-12.

Marcketti, S. B., & Karpova, E. (2014). Getting ready for the real world: Student perspectives on bringing industry collaboration into the classroom. Journal of Family and Consumer Sciences, 106(1), 27-31.

Ranta, J., Davis, D., Bush, L., Vincent, H., & Fondren, W. (2021). Student-run agencies best practices: Replicating the professional agency experience to prepare budding practitioners. Journal of Public Relations Education, 7, 2, 106-141.

Ranta, J. A., Davis, D., & Bergstrom, A. (2019, November 9) Career confidence: Fostering professional self-efficacy through student-run agencies and integrative learning. Journalism & Mass Communication Educator (Online First).

Swanson, D. J. (2024). University student-run communication agencies after Coronavirus: ‘Back in business’ or ‘unable to locate’? Teaching Journalism & Mass Communication, 14(2), 1-8.

Swanson, D. J., & Assaf, E. A. (2019). University student-run agencies on the World Wide Web: Presentations of strategy, creativity, and professionalism. Paper presented at the PRSA Educators Academy, San Diego, CA., Oct. 19.

Swanson, D. J. (2019). Generation Z perceptions of learning in a student-run agency. Teaching Journalism & Mass Communication, 9, 1, 12-22.

Swanson, D. J. (2019, January 22). The growing popularity of student-run agencies. O’Dwyer’s.

Swanson, D. J. (2018, August 9). The university student-run public relations agency: Opportunities and challenges for academic programs large and small. Eight-member scholarly panel sponsored by the AEJMC PR Division and the Small Programs Interest Group; Conducted at the annual conference of the Association for Education in Journalism & Mass Communication, Washington, DC.

Swanson, D. J. (2018, May). Student-run PR agencies and the three Rs: REALITY, RIGOR, RESPONSIBILITY. PRSA Educators Academy Online Community.

Swanson, D. J. (2017, October). Opportunities abound with university student-run PR agencies. Public Relations TACTICS

Swanson, D. J. (2014, October 11). Assessing public relations student learning and performance in ‘real world’ client campaigns and projects. Research Roundtable Pedagogical Poster Session, Educators Academy, Public Relations Society of America International Conference, Washington, DC.

Swanson, D. J. (2014, April 4). Assessing learning and performance in the student-run communications agency. Paper presented at the annual conference of the Western Social Science Association, Albuquerque, New Mexico.

Swanson, D. J. (2011). The student-run public relations firm in an undergraduate program: Reaching learning and professional development goals through ‘real world’ experience. Public Relations Review, 37, 5, 499-505.

Swanson, D. J. (2008). Training future PR practitioners and serving the community through a “learn by doing” undergraduate university curriculum. Public Relations Quarterly, 52(3), 15-20.

Vizcarrondo, N. L. (2005, June 9). Student entrepreneurs create campus businesses. The Harvard Crimson. Retrieved from:

Weis, M. (2021, March 25). Student-run agencies: Changing the industry. Platform Magazine.

Vizcarrondo, N. L. (2005, June 9). Student entrepreneurs create campus businesses. The Harvard Crimson. Retrieved from:

Weis, M. (2021, March 25). Student-run agencies: Changing the industry. Platform Magazine.

Vizcarrondo, N. L. (2005, June 9). Student entrepreneurs create campus businesses. The Harvard Crimson. Retrieved from:

Research Journals

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This page provides curated resources for the planning, development, launch, and growth of college student-run communications agencies across advertising, marketing, public relations, social media, and related fields.