Scholarly Publications Peer-Reviewed Academic Journal Articles Published
Swanson, D. J. (2024). University student-run communication agencies after Coronavirus: ‘Back in business’ or ‘unable to locate’? Teaching Journalism & Mass Communication, 14(2), 1-8.
Swanson, D. J. (2017). Real world career preparation: A guide to creating a university student-run communications agency. London: Peter Lang.
Swanson, D. J. (2024). Christian Scientists and COVID-19: How church periodicals framed appropriate metaphysical practice, communication response, and spiritual authority during and pandemic. Journal of Religion & Society, 26.
Swanson, D. J. (2019). Generation Z perceptions of learning in a student-run agency. Teaching Journalism & Mass Communication, 9(1), 12-22.
Swanson, D. J. (2014). Exploring the concept of mindfulness in public relations practice. Public Relations Journal, 8, 4.
Swanson, D. J. (2012). From ‘Hour of Power’ to ‘Days of Demise’: Media portrayals of crisis and fractured social order within Robert H. Schuller’s Crystal Cathedral Ministry. Critical Studies in Crisis Communication, 1, 127-153.
Hays, B. A, & Swanson, D. J. (2012). Public relations practitioners’ use of reverse mentoring in the development of powerful professional relationships. PRism, The Online Journal of Public Relations, 9. (n.p.)
Swanson, D. J. (2012). The beginning of the end of Robert H. Schuller’s Crystal Cathedral Ministry: A towering failure in crisis management as reflected through media narratives of financial crisis, family conflict, and follower dissent. The Social Science Journal, 49, 4, 485-493.
Swanson, D. J. (2012). Answering to God, or to Senator Grassley: How leading Christian ‘health and wealth’ ministries’ website content portrayed social order and financial accountability following a federal investigation. Journal of Media and Religion, 11(2), 61-77.
Swanson, D. J. (2012). Tuning in and hanging out: A preliminary study of college students' use of podcasts for information, entertainment, and socializing. The Social Science Journal, 49, 2, 183-190.
Swanson, D. J. (2011, October). Research spotlight: Peer-to-peer mentoring works in the college media newsroom. College Media Review (n.p.).
Swanson, D. J. (2011). The student-run public relations firm in an undergraduate program: Reaching learning and professional development goals through ‘real world’ experience. Public Relations Review, 37, 5, 499-505.
Hays, B.A., & Swanson, D. J. (2011, Fall). Prevalence and success of reverse mentoring in public relations. Public Relations Journal, 5, 4.
Swanson, D. J. (2010). Preaching, prosperity, and product sales: A profile of on-demand digital audio offerings of Christian renewalist ministries. International Journal of Listening, 24, 2, 106-124.
Swanson, D. J. (2008). “Health and wealth” and the World Wide Web: Leading renewalist ministries’ use of the Web to communicate social order. The Social Science Journal, 45, 4, 607-618.
Swanson, D. J. (2008). Training future PR practitioners and serving the community through a “learn by doing” undergraduate university curriculum. Public Relations Quarterly, 52(3), 15-20.
Swanson, D. J. (2006). Academic advising of undergraduates in communication: Structural models and service challenges identified by faculty. Ohio Communication Journal, 44, 99-108.
Swanson, D. J. (2006). Academic advising of undergraduates in the communication disciplines: University faculty members’ assessment of structure, resources, and challenges. Journal of the Wisconsin Communication Association, 25. (n.p.)
Swanson, D. J., Zegers, K. M., & Zwaska, A. A. (2004). Implementing a social norms approach to reduce alcohol abuse on campus: Lessons learned in the shadow of ‘The World's Largest Six-Pack.’ The Social Science Journal, 41, 4, 621-635.
Swanson, D. J. (2004). The framing of contemporary Christian apostasy on the World Wide Web. Journal of Media and Religion, 3(1), 1-20.
Swanson, D. J. (2004). Homeland attack and homepage response: a preliminary review of affected business entities’ online corroboration/explanation of September 11 economic impact. The Social Science Journal, 41, 2, 301-307.
Swanson, D. J. (1999). Journalism/ mass communication program World Wide Web sites: Content, functionality, and promotional value. Southwestern Mass Communication Journal, 15(1), 59-72.
Swanson, D. J. (2004). The framing of contemporary Christian apostasy on the World Wide Web. Journal of Media and Religion, 3(1), 1-20.
Swanson, D. J. (1996, Fall). Discourse, demographics, and disaster: How the nation’s top newspapers reported on ethnic and community conflict in post-Andrew Dade County, Florida. Journal of the Oklahoma Speech Theater Communication Association. (n.p.)
Swanson, D. J. (1993, Fall). Messages, myths, and martyrs: Analyzing ‘America Responds to AIDS’ public service announcements, 1987-1992. Journal of the Oklahoma Speech Theater Communication Association. (n.p.)
Swanson, D. J. (1993). Toward a policy for managing the use of computer mediated communication in the workplace. International Personal Computing Technology: An Electronic Journal for the 21st Century, 1, 1, (n.p.).
Scholarly Publications Non Peer-Reviewed Academic Journal Articles & Scholarly Presentations Peer-Reviewed Presentations at Academic Conferences
Swanson, D. J. (2008). Digitally enhanced or dumbed down?: Evangelists’ use of the Internet. Moebius, 6, 33-43.
Swanson, D. J. (2026). The Christian Science Church, “Spanish Flu,” and Coronavirus: Similarities and differences in church periodicals’ framing of two worldwide health emergencies. Paper presented to the Mass Communication section at the annual conference of the World Social Science Association, Albuquerque, NM.
Swanson, D. J. (2025, April 4). University student-run communications agencies after COVID: The vital, the invisible, and the vanquished. Paper presented to the Mass Communication section at the annual conference of the World Social Science Association, Seattle, Washington.
Swanson, D. J. (2025, April 4). Communicating about service learning in the post-COVID educational environment: Best practices for engaging with on-campus and off-campus stakeholders. Paper presented to the Communication Studies section at the annual conference of the World Social Science Association, Seattle, Washington.
Swanson, D. J. (2024, April 19). Preparing students for post-COVID service-learning experiences and rigorously assessing those experiences from multiple perspectives. Academic professional development presentation, Western Association for Schools and Colleges Academic Resource Conference, San Diego, Calif
Swanson, D. J. (2022, April 1). Christian Scientists and Coronavirus: How church publications framed appropriate metaphysical practice and communication response during pandemic. Paper presented at the annual conference of the Western Social Science Association, Denver, Colo.
Swanson, D. J., & Assaf, E. A. (2019, Oct. 19). University student-run agencies on the World Wide Web: Presentations of strategy, creativity, and professionalism. Paper presented at the PRSA Educators Academy, San Diego, CA.
Babcock, J., Swarat, S., & Swanson, D. J. (2019, April 11). Offering an assessment inquiry grant to promote a culture of assessment. Academic professional development presentation, Western Association for Schools and Colleges Academic Resource Conference, Garden Grove, Calif.
Swanson, D. J. (2019, April 11). Generation Z student self-assessment in a high-impact practice course. Academic professional development presentation, Western Association for Schools and Colleges Academic Resource Conference, Garden Grove, Calif.
Swanson, D. J. (2018, April 26). Planning and implementing a mandatory digital portfolio in a large academic unit.Academic professional development presentation, Western Association for Schools and Colleges Academic Resource Conference, San Francisco, Calif.
Swanson, D. J. (2018, April 26). When things fall apart: Before and after the loss of accreditation. Academic professional development presentation, Western Association for Schools and Colleges Academic Resource Conference, San Francisco, Calif.
Swanson, D. J. (2017, April 21). Mindfulness in the high-impact practice classroom: Concepts, consequences, and best practices recommendations. Academic professional development presentation, Western Association for Schools and Colleges Academic Resource Conference, San Diego, Calif.
Swanson, D. J. (2017, April 19). Preparing students to engage with ‘the big picture’ of learning: How to build team-based undergraduate research opportunities into undergraduate courses. Academic professional development presentation, Western Association for Schools and Colleges Academic Resource Conference, San Diego, Calif.
Swanson, D. J., & Hays, B. A. (2017, April 14). Mentoring and reverse mentoring in public relations: What do we know, and where do we go from here? Paper presented at the annual conference of the Western Social Science Association, San Francisco, Calif.
Swanson, D. J. (2015, August 8). Best practices for student learning assessment in smaller-sized undergraduate mass communication programs. Paper presented to the Small Programs Interest Group at the annual conference of the Association for Education in Journalism and Mass Communication, San Francisco, California.
Swanson, D. J. (2015, April 10). Monsters, ghosts and coasters; noise, toys, and sea creatures: Comparing six major theme park Halloween-themed events. Paper presented at the annual conference of the Western Social Science Association, Portland, Oregon.
Swanson, D. J. (2015, April 10). Student learning in high-impact practice mass communication courses. Paper presented at the annual conference of the Western Social Science Association, Portland, Oregon.
Swanson, D. J. (2014, October 11). Assessing public relations student learning and performance in ‘real world’ client campaigns and projects. Research Roundtable Pedagogical Poster Session, Educators Academy, Public Relations Society of America International Conference, Washington, DC.
Swanson, D. J., & Manley, T. (2014, April 4). Squandering a legacy and building one: How Robert H. Schuller lost the Crystal Cathedral, and how the Catholic Church captured it. Paper presented at the annual conference of the Western Social Science Association, Albuquerque, New Mexico.
Swanson, D. J. (2014, April 4). Assessing learning and performance in the student-run communications agency. Paper presented at the annual conference of the Western Social Science Association, Albuquerque, New Mexico.
Gaschen, D. J., & Swanson, D. J. (2014, January 4). Critical communications skills: A profile of what technical proficiencies entry-level public relations professionals need to succeed. Paper presented at the Hawaii University International Conference for Arts, Humanities & Social Sciences, Honolulu, Hawaii. Hays, B. A., & Swanson, D. J. (2013, October). Mentoring and reverse mentoring in public relations: What should educators know, and how should students be prepared? Scholarly Panel, Educators Academy, Public Relations Society of America International Conference, Philadelphia, Penn.
Swanson, D. J., & Witmer, D. (2012, October 19). Assessment of student learning in the Department of Communications: A successful faculty collaboration. Presentation at the Institute on Program Performance Review and Assessment, California State University-Fullerton.
Swanson, D. J. (2012, October 13). Developing students’ research skills in the undergraduate public relations writing course: A framework for ‘real world’ success. Research Roundtable Pedagogical Poster Session, Educators Academy, Public Relations Society of America International Conference, San Francisco, Calif.
Hays, B. A., Henderson, J., & Swanson, D. J. (2012, October 13). Fostering development of mentoring and reverse mentoring skills among public relations undergraduates. Scholarly Panel, Educators Academy, Public Relations Society of America International Conference, San Francisco, Calif.
Hays, B. A., & Swanson, D. J. (2012, October 15). Prevalence and success of reverse mentoring in public relations.“Best of Public Relations Journal: Top Five Articles, 2011-2012,” Public Relations Society of America International Conference, San Francisco, Calif.
Caldwell, P., Gaschen, D., & Swanson, D. J. (2011, April 15). The student portfolio: A valuable tool to document student success and evaluate program effectiveness. Presentation at the annual Western Assessment Conference, California State University-Fullerton.
Swanson, D. J. (2008, April). Show me, help me, tell me, sell me: Leading Christian renewalist ministries’ use of the World Wide Web for evangelizing, fundraising, and merchandising. Paper presented at the annual conference of the Western Social Science Association, Denver, Colorado.
Swanson, D. J. (2007, February). La Crosse, the river, denial: A college town struggles to frame responsibility for river drowning deaths. Paper presented at the mid-winter conference of the Association for Education in Journalism & Mass Communication, Reno, Nevada.
Swanson, D. J. (2006, April). Creating a culture of engagement with academic advising: Challenges and opportunities for today’s higher education institutions. Paper presented at the annual conference of the Western Social Science Association, Phoenix, Arizona.
Swanson, D. J. (2006, April). Tragic accidents or mysterious murders? A college town struggles to frame responsibility for river drowning deaths. Paper presented at the annual conference of the Western Social Science Association, Phoenix, Arizona.
Swanson, D. J. (2005, November). ‘Neither cold nor hot’: An analysis of Christian World Wide Web sites that address GLBT publics. Paper presented at the University of Wisconsin System LGBT Research Symposium, Madison, Wisconsin.
Swanson, D. J. (2004, August). ‘Neither cold nor hot’: An analysis of Christian World Wide Web sites that address GLBT publics. Paper presented at the annual conference of the Association for Education in Journalism & Mass Communication, Toronto, Ontario, Canada.
Swanson, D. J. (2004, August). Narratives of job satisfaction on the World Wide Web: Interpretations of value and reward within the ‘100 Best Companies to Work for in America.’ Paper presented at the annual conference of the Association for Education in Journalism & Mass Communication, Toronto, Ontario, Canada.
Swanson, D. J., & Smith, R. (2003, March). Using learning communities in the communication studies capstone course. Paper presented at the annual conference of the National Communication Association, Miami Beach, Florida.
Swanson, D. J. (2002, April). Promoting research by undergraduate students. Organizer and chair, panel presentation at the annual conference of the Central States Communication Association, Milwaukee, Wisconsin.
Swanson, D. J. (2002, April). Stories of experiential learning in a professional context. Paper presented at the annual conference of the Central States Communication Association, Milwaukee, Wisconsin.
Swanson, D. J. (2001, August). Communicating about mass communication: A study of the content, functionality, and value of university mass communication program World Wide Web sites. Paper presented at the annual conference of the Association for Education in Journalism & Mass Communication, Washington, DC.
Swanson, D. J. (2001, August) ‘Where all things are pure and of good report’: The doctrinal theology, religious practice, and media manipulation of the Christian Science Church. Paper presented at the annual conference of the Association for Education in Journalism & Mass Communication, Washington, DC.
Swanson, D. J. (2001, April) ‘Standing porter at the door of thought’: The social order of Christian Science. Paper presented at the annual conference of the Western Social Science Association, Reno, Nevada.
Swanson, D. J. (1999, April). Reporting on a wartime social experience: Heroes, hooligans, and the ‘Zoot Suit Riots.’Paper presented at the annual conference of the Western Social Science Association, Fort Worth, Texas.
Swanson, D. J. (1999, April). Administration and orientation of undergraduate journalism education: Variables affecting ‘best fit’ between higher education institutions and programs. Paper presented at the annual conference of the Western Social Science Association, Fort Worth, Texas.
Swanson, D. J. (1998, April). An unfit standard-bearer: Bill Clinton and the social order expectations of the Religious Right. Paper presented at the annual conference of the Western Social Science Association, Denver, Colorado.
Swanson, D. J. (1998, March). Regulating Internet user access and content: Various strategies imposed by the world’s governments. Paper presented at the Oklahoma State University Graduate Research Symposium, Stillwater, Oklahoma.
Swanson, D. J. (1996, November). Humor as a presentational device in broadcast public service announcements. Paper presented at the Southwest Symposium, Southwest Education Council for Journalism and Mass Communication, Monroe, Louisiana.
Swanson, D. J. (1995, November). Public service announcements and the fight against AIDS: A survey of broadcasters’ attitudes and policies. Paper presented at the annual conference of the Speech Communication Association, San Antonio, Texas.
Swanson, D. J. (1994, March). Reaching entrepreneurs where they live – and work: A communication and marketing strategy for the Oklahoma Home-Based Business Association. Paper presented at the Sooner Communication Conference, University of Oklahoma, Norman, Oklahoma.
Swanson, D. J. (1993, November). Messages, Myths, and Martyrs: Analyzing ‘America Responds to AIDS’ public service announcements, 1987-1992. Paper presented at the annual conference of the Speech Communication Association, Miami Beach, Florida.
Swanson, D. J., & Walther, J. B. (1993, May). Policy issues for managing the use of computer-mediated communication in the workplace. Paper presented at the annual conference of the International Communication Association, Washington, DC.
Swanson, D. J. (1993, March). Audio exclusion and empowerment: Analyzing ‘America Responds to AIDS’ radio public service announcements, 1987-1992. Paper presented at the annual meeting of the International Listening Association, Memphis, Tennessee.
Swanson, D. J. (1993, April). News media narratives of interethnic isolation and confrontation in post-Andrew Dade County, Florida. Paper presented at the Sooner Communication Conference, University of Oklahoma, Norman, Oklahoma.
Swanson, D. J. (1993, April). “Repellent and shameful”: The portrayal of AIDS in ‘America Responds to AIDS’ broadcast public service announcements. Paper presented at the Sooner Communication Conference, University of Oklahoma, Norman, Oklahoma.
Myrick, R., Trivoulidis, N., Swanson, D. J., Lam, K., & Al-Qhtani, S. (1992, November). Representation of AIDS in televised public service announcements: The discursive practices of government in the constitution of knowledge about AIDS. Paper presented at the annual conference of the Speech Communication Association, Chicago, Illinois.
Swanson, D. J. (1992, November). Analyzing the rhetoric of Teflon Tom: The inaugural addresses of Los Angeles Mayor Tom Bradley. Paper presented at the annual conference of the Speech Communication Association, Chicago, Illinois.
Swanson, D. J. (1992, September). The use of negative reinforcement in the management of television newsrooms in the southwestern U.S. Paper presented at the annual meeting of the Oklahoma Speech Theater Communication Association, Edmond, Oklahoma.