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Our Resources
Book chapters
This collection features key texts and chapters shaping the field of student-run communications agencies and public relations education — from Douglas Swanson's foundational guide on building a university agency, to team-based PR management, campaign strategy, and brand-building resources used by programs across the country. Together, they offer both the theoretical grounding and practical toolkit for running a successful student agency.
Bush, L., Ranta, J., & Vincent, H. (2018). The student-run agency: Transitioning from student to professional. Dubuque, IA: KendallHunt
Pritchard, B., & Smith, S. (2015). The public relations firm (1st ed.). US: Business Expert Press.
Hays, B. A., & Swanson, D. J. (2012). Using reverse and traditional mentoring to develop new media skills and maintain social order in the public relations workplace. In S. C. Duhe (Ed.), New Media and Public Relations (2ed). New York: Peter Lang.
Swanson, D. J. (2017). Real world career preparation: A guide to creating a university student-run communications agency. London: Peter Lang.
Luttrell, R. M., & Capizzo, L. W. (2019). Public relations campaigns: An integrated approach. Thousand Oaks, CA: Sage Publications.
